Lets Talk KPIs: Instagram & Facebook Ad ReportingDo you use key performance indicators (KPIs) to track your business’s digital advertising performance? KPIs are necessary to include in...
Let’s Talk KPIs: Google Ads ReportingSuccessful businesses all have one thing in common: Their decisions are guided by data. KPIs are a marketing abbreviation for “key...
The Best FREE Digital Marketing CertificationsCollege degrees are important, of course, but you can learn a lot (maybe more) about marketing with all the digital marketing...
The Biggest Trends In Social Media AdvertisingThe typical social media user spends 147 minutes on social media each day, and that number increases each year. Coupled with the amount...
Don't Make This Facebook Ad Targeting Mistake!Sure, Facebook ads can really help a business, but ads are a complex and ever-changing beast of a marketing tactic. Missteps are common...