Question 1

And SEO is...?

Accepted Answer

Search engine optimization (SEO) is the process of performing keyword research to identify what your target market searches for on Google when looking for your products or services, then placing those keywords within your website naturally.

Question 2

So, digital marketing is...?"

Accepted Answer

Digital marketing is the process of marketing products or services online. It's actually a pretty broad term and can range from tactics like Google ads to managing Facebook ads to influencers to PR.

Question 3

How long does an SEO or CRO audit take?

Accepted Answer

You can expect the whole SEO audit process to take about a month but CRO audits typically take longer, depending on how much traffic you currently get to your website.

Question 4

Do I need to perform SEO on my website?

Accepted Answer

SEO is the process of performing keyword research to identify what your target market searches for on Google when looking for your products or services, then placing those keywords within your website naturally. The more the times and places your target keywords are listed, the more search engines like Google think you are a reputable company and rank you higher on the SERP (search engine results page). SEO sets your website up for long-term success.

Question 5

Do you implement SEO on our website? What website platforms are you familiar with?

Accepted Answer

Implementation is not included in the base SEO audit pricing however we’re happy to price it out if you’d like! Our coder and CRO expert has experience with the leading website builders like Wordpress, Shopify, Squarespace, and Volusion.

Question 6

Why should I perform conversion rate optimization (CRO) on my website?

Accepted Answer

Our guess is that there is at least one thing stopping visitors to your website from making the purchase. Do you have too many call-to-actions? Is your pricing significantly higher than your competitors? Is the checkout process on mobile broken? Whether it’s one thing or a combination of many things, a CRO audit will uncover what the deterrent is and we will provide recommendations on how to fix it.

Question 7

Why should I add influencers to my marketing plan?

Accepted Answer

Influencer marketing is great at increasing your brand awareness and getting in front of your target market, who maybe haven’t heard of your product or service before, at a very low cost per impression. Another benefit is that you can use their content to repost on your social media to give more authority to your brand.

Question 8

Why should I hire Thrive Marketing Consultants to lead my influencer marketing campaign?

Accepted Answer

We have actual relationships with thousands of influencers ranging from nano to 1M follower count and above. These cultivated relationships allow us to get better pricing and better content from our influencers that someone doing a one-off post would not get.

Question 9

How do you find influencers? How do you vet your influencer partners?

Accepted Answer

We have relationships with thousands of influencers so we always start with our proprietary database first when pitching. Thrive Marketing Consultants specializes in lifestyle, fashion, beauty, families, and mommy blogger influencers. If you are looking for a specific niche, we ask our influencers for friends in that niche, research relevant hashtags, check location tags, and find influencers like influencers we want to work.   To vet our influencers, we look at things like category of influencer (fashion, beauty, lifestyle, etc.), follower count, types of followers, engagement rate, who is engaging, quality of content, location they are based out of, what brands they have promoted in the past, rates, and more!

Question 10

Does 15 direct pitches to influencers mean 15 guaranteed posts?

Accepted Answer

Unfortunately no, it means we reach out to 15 hand-selected influencers a month and talk to them about your products/brand. We cannot control how many influencers want to partner but we do our best to convince them to! You can usually expect 4-10 posts a month, depending on the value of the products, influencers we're targeting, and the budget available to pay them.

Question 11

How long until you see the first post from an influencer after we kick off the campaign?

Accepted Answer

It usually takes 3 - 4 weeks between when we start pitching to when they actually post. A lot goes into the process and it takes some time in the beginning: Developing the strategy and getting it approved, the reach out, them responding back, agreeing on the details of the collaboration, negotiating the budget, contracts, requesting product be shipped, the shipping time itself, trying the product, scheduling it into their content calendar, etc.

Question 12

What influencer metrics do you track?

Accepted Answer

On posts, we look at impressions, likes, comments, bookmarks, and shares. On stories we look at impressions and actions taken (sticker taps, swipe ups, poll results, replies, profile visits, etc.).

Question 13

Why did the influencers' content on Instagram disappear after 24 hours?

Accepted Answer

Instagram stories do expire after 24 hours however they are the only place for an influencer to link to your website besides their link in bio and they tend to be more video-based and conversational. Also, stories tend to be about half as expensive as a post. Instagram feed posts do not expire but they cannot contain a link and are typically a static image or carousel of static images. It’s important to weigh the pros and cons for each.

Question 14

Why do I need digital marketing?

Accepted Answer

Now more than ever, people are online and shopping. To get in front of that captive audience you need to be front and center, and also have on average 7 "touches" before a conversion. Digital marketing is an inexpensive way to generate those touch points and get people to your website. Long gone are the days of sending a catalog home, so focus your efforts on the only way to scale... digital marketing.

Question 15

What's so great about Google ads? And not so great?

Accepted Answer

Purchase intent! When people search Google, they have an action in mind. Whether it's purchasing a product, learning about it, visiting a store, etc. they already know they are interested in it so you don't have to do any convincing.   The downside of Google ads are that they can be labor intensive due to the quantity of keywords being bid on and sometimes there's not a lot of search quantity to bid on with a smaller budget.

Question 16

Why should I run Facebook ads?

Accepted Answer

Facebook ads are a very different beast than Google ads. Where there is purchase intent within Google ads, there is not so much in Facebook ads. However social media use has skyrocketed and you're able to target much more narrow like gender, age, location down to the zip code, interests, level of education, job, etc. Also, Facebook ads make it easy to promote retail store openings and even increase your Facebook following.

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