Working with people that large followings on social media platforms like Instagram, Facebook, YouTube, Pinterest, and TikTok to promote your brand. For more details, check out Influencer Marketing.

Unlike "influencer database" companies, we have actual relationships with thousands of influencers and we know who performs well. These cultivated relationships allow us to get better pricing and better content from our influencers that someone doing a one-off post would not see.

We look at things like category of influencer (fashion, beauty, lifestyle, etc.), follower count, types of followers, engagement rate, who is engaging, quality of content, location they are based out of, what brands they have promoted in the past, rates, and more!

It usually takes 3 - 4 weeks between when we start pitching to when they actually post. A lot goes into the process and it takes some time in the beginning: Developing the strategy and getting it approved, direct pitching, agreeing on the details of the collaboration, negotiating the budget, contracts, requesting product be shipped, the shipping time itself, trying the product, scheduling it into their content calendar, etc.

Instagram stories expire after 24 hours but we see them perform better time and time again. An influencer is able to link to your website where they cannot in a post. Stories tend to be more conversational and relatable. Also, stories tend to be about half as expensive as a post. It’s important to weigh the pros and cons for each type of content.

Influencer marketing increases your brand awareness and gets in front of your target market, who maybe haven’t heard of your product / service before, at a very low cost per impression. You can also use their content to repost on your social media to give you more authority or run a giveaway with their audience to increase followers.

First we start with influencers we've worked with that fit your criteria and we know have strong engagement. While we specializes in mommy bloggers and lifestyle, fashion, family, and beauty influencers, we can find a specific niche too by asking influencer friends, researching hashtags, checking location tags, and finding influencers like influencers we want to work with.

Unfortunately no. A direct pitch means we reach out to hand-selected influencers and talk to them about your brand. We cannot control how many influencers want to move forward but we do our best to convince them to! You can usually expect 4-10 posts a month, depending on the value of the products, influencers we're targeting, and the budget available to pay them.

On posts, we look at impressions, likes, comments, bookmarks, and shares. On stories we look at impressions and actions taken (link clicks, shares, replies).