.png)
Marketing Questions
What is digital marketing?
Digital marketing is the process of marketing products or services online. It's actually a pretty broad term and can range from tactics like Google ads to managing Facebook ads to influencers to PR.
Should I do influencer marketing?
Influencer marketing increases your brand awareness and gets in front of your target market, who maybe haven’t heard of your product / service before, at a very low cost per impression. You can also use their content to repost on your social media to give you more authority or run a giveaway with their audience to increase followers.
Are your influencers vetted?
Yes! We look at things like category of influencer (fashion, beauty, lifestyle, etc.), follower count, types of followers, engagement rate, who is engaging, quality of content, location they are based out of, what brands they have promoted in the past, rates, and more!
What influencer metrics do you track?
On posts, we look at impressions, likes, comments, bookmarks, and shares. On stories we look at impressions and actions taken (link clicks, shares, replies).
What goes into SEO and how long does it take?
For an SEO audit, we crawl your website, perform keyword research, optimize the pages, then implement. You can expect the SEO audit process to take about a month.
What's so great about Google ads?
Purchase intent! When people search Google, they have an action in mind. Whether it's purchasing, learning, or visiting a store, they already know they are interested so you don't have to do any convincing. Typically Google ads are better at converting but don't have the same reach as Instagram and Facebook ads.
How long does it take to build a website?
The time is takes to launch a website depends on what you need on the website, how long it takes to receive content, and approval times. A very basic, non-commerce site can usually be launched in a month
Do I need digital marketing?
People are shopping online. To get in front of that captive audience you need to be front and center, and also have on average 7 "touches" before a conversion. Digital marketing is an inexpensive way to generate those touch points to get people to your website.
Why should I hire you for influencers?
Unlike influencer databases, we have actual relationships with thousands of influencers and we know who performs well. These cultivated relationships allow us to get better pricing and better content from our influencers that someone doing a one-off post would not see.
Do influencer direct pitches mean posts?
Unfortunately no. A direct pitch means we reach out to hand-selected influencers and talk to them about your brand. We cannot control how many influencers want to move forward but we do our best to convince them to! You can usually expect 4-10 posts a month, depending on the value of the products, influencers we're targeting, and the budget available to pay them.
What is SEO?
Search engine optimization (SEO) is the process of performing keyword research to identify what your target market searches for on Google when looking for your products or services, then placing those keywords within your website naturally.
When will I see results from SEO?
Search engines do not crawl the same website very often. Typically you will see rank changes slowly over a couple months, with the most noticeable change in about 6 months.
Why paid social ads?
Where there is purchase intent with Google ads, there is reach with social ads and you're able to target more narrowly with things like interests and level of education. Also, we can run Facebook ads to increase your following.
What hosting platforms do you build websites on?
While we usually recommend Shopify for e-commerce, Wix for basic functionality and price, or Wordpress for custom builds, we've worked in many others like Squarespace Magenta, Neon One, and more.
What is influencer marketing?
Getting your product to people with large, engaged followings on social media platforms like Instagram, Facebook, YouTube, Pinterest, and TikTok with the goal of them posting about it.
How do you find the best influencers?
First we start with influencers we've worked with that fit your criteria and we know have strong engagement. While we specializes in mommy bloggers and lifestyle, fashion, family, and beauty influencers, we can find a specific niche too by asking influencer friends, researching hashtags, checking location tags, and finding influencers like influencers we want to work with.
How long until I see influencer posts?
It usually takes 3 - 4 weeks from when we start pitching to when they actually post. A lot goes into the process and it takes some time in the beginning: Developing the strategy and getting it approved, direct pitching, agreeing on the details of the collaboration, negotiating the budget, contracts, requesting product be shipped, the shipping time itself, trying the product, scheduling it into their content calendar, etc.
Why do I need to SEO my website?
SEO sets your website up for long-term success by placing you high when someone is searching for your product / service.. By providing value or answering a question, Google will rank you higher on the SERPs (search engine results pages).
What are paid ads?
Instagram and Facebook ads are used to get in front of people that look like your target market on social media and lead them to your website. Google Search ads are text forward and displayed to people searching for select keywords.
How much do you charge for a new website?
Our pricing is charged by the hour so you only pay for what you need. While other marketing consultants charge an inflated rate for every build, we can work around your budget.