To us, a social media influencer is someone that has over 10k followers, posts relevant professional content, and has a dedicated follower base that trusts them and is engaged.
Influencers are really great at two things: Introducing you to people (your target market!) that might not have ever heard of you and developing some pretty beautiful content of your product or service in real-life situations.
A social media influencer campaign consists of building a strategy to define why we want influencers, who our perfect influencer is, define the process for securing influencers, and what we want them to say and not say. Onboarding is really important as we lay out the roadmap for the engagement. This is a partnership and this step ensures we’re on the same page and expectations are properly set. Once we have the strategy in place, we kick off the campaign!
SOCIAL MEDIA INFLUENCERS
Think of social media influencers as brand awareness, top of the funnel marketing. Influencers are reaching people that may have never heard of you before. From there you can nurture the relationship toward the sale through remarketing in Facebook ads or Instagram ads or email newsletters.
CONTENT + CONTENT
Wondering how you’ll get different people in lifestyle settings on your social media feed without paying $$$ for a photoshoot? Social media influencers will provide the content! Don’t have time for social media? Repost influencer content! You guessed it - influencers!
WHY THRIVE MARKETING CONSULTANTS?
You’re looking for more brand awareness and traffic to your website, your social media following is small, you don’t have a lot of content for social media, or you need more user generated content (UGC).
Social media influencers.
Bet you want to hear about some results we've seen from a social media influencer campaign. Right? Well you've come to the right place. Check out this influencer case study for how one influencer's post drove the #4 sales day in company history!
Have more social media influencer questions? Check out our marketing FAQs for answers to your burning questions!
A good digital marketing plan includes multiple different tactics with the same end goal in mind. By keeping your digital marketing, social media influencers, and SEO services in one place, on one invoice, your marketing strategy and brand voice will stay the same regardless of where your potential customers see you.
Contact us today to put THRIVE MARKETING CONSULTANTS to work for you!