SOCIAL MEDIA  

INFLUENCERS

Case Study

#4

30,000%

1,000+

HIGHEST DAY OF SALES THAT YEAR

INCREASE IN CLICKS TO WEBSITE

NEW INSTAGRAM FOLLOWERS

OVERVIEW

PureWine offers a wine purifying wand that removes impurities as well as sulfites and histamines that cause nasty side effects like headaches, upset stomach and face flush.

CAMPAIGN

GOALS

The goals of this social media influencer campaign were to:

  • Get in front of PureWine’s target market of wine loving women

  • Introduce the brand to people that might not have heard of them

  • Promote the new product colors for the holidays

  • Drive traffic to the website

  • Increase purchases and AOV month-over-month

  • Stay within the allocated budget

OUR

SOLUTION

To support PureWine’s aggressive sales, brand awareness, and impression goals, we collaborated with wine-focused Instagram influencer @womenwholovewine with 494k followers. We negotiated the influencer payment to maximize the budget and while securing a permanent post and story with swipe up link to the PureWine website.A promo code was provided to use in the caption to spur purchases on the clients' website.

PureWine Social Media Influencer Content
Small Strokes

THE

RESULTS

  • ​After the influencer posted and storied, PureWine had their #4 highest day of sales that year, a $10k increase from the prior day

  • 30,000% increase in clicks from their Instagram handle to their website

  • Contributed to the record high number of orders and sales in one month

  • 1k new followers, even without a giveaway offered

  • 281,961 impressions and 13,892 actions taken

  • 4.93% engagement rate on the story and post

A good digital marketing plan includes multiple different tactics with the same end goal in mind. By keeping your digital marketingsocial media influencers, and SEO services in one place, on one invoice, your marketing strategy and brand voice will stay the same regardless of where your potential customers see you.

 

Contact us today to put THRIVE MARKETING CONSULTANTS to work for you!