HIGHEST SALES DAY THAT YEAR
INCREASE IN CLICKS TO WEBSITE
NEW INSTAGRAM FOLLOWERS
PureWine offers a wine purifying wand that removes impurities as well as sulfites and histamines that cause nasty side effects like headaches, upset stomach and face flush.
Get in front of their target market of wine loving women
Introduce the brand to people that might not have heard of them
Promote the new product colors for the holidays
Drive traffic to the website
Increase purchases and AOV month-over-month
Stay within the allocated budget
To support PureWine’s aggressive sales, brand awareness, and impression goals, we suggested social media influencers. We proposed to collaborate with a wine-focused Instagram influencer with 494,000 followers.
We negotiated the influencer payment to maximize the budget while securing a permanent post and story with a link to the PureWine website. A promo code was provided to spur purchases.
After the influencer posted, PureWine saw:
Their #4 highest day of sales that year
$10k increase in sales from the prior day
30,000% increase in clicks from their Instagram handle to their website
1k new followers, even without a giveaway
281,961 impressions + 13,892 actions taken on the content
4.93% engagement rate on the content
A good digital marketing plan includes different tactics with the same goal. By keeping your digital advertising, influencers, SEO services, and website design in one place, on one invoice, your marketing strategy and brand voice will stay the same regardless of where your potential customers see you. Contact us today to put Thrive Marketing Consultants to work for you!