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INFLUENCER

Case Study

PUREWINE

PureWine offers a wine purifying wand that removes impurities as well as sulfites and histamines that cause nasty side effects like headaches, upset stomach and face flush.

OUR MISSION

Get in front of their target market.

Introduce the brand to people that might not have heard of them

Promote the new product colors for the holidays

Drive traffic to the website

Increase purchases and AOV month-over-month

Stay within the allocated budget

Vlogging
Fall Style

Influencer Marketing

OUR SOLUTION

To support PureWine’s aggressive sales, brand awareness, and impression goals, we suggested social media influencers. We proposed to collaborate with a wine-focused Instagram influencer with 494,000 followers.

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We negotiated the influencer payment to maximize the budget while securing a permanent post and story with a link to the PureWine website.​ A promo code was provided to spur purchases.

Influencer Marketing

OUR RESULTS

01

SALES

#4 highest day of sales that year with a $10k increase in from the prior day

02

TRAFFIC

30,000% increase in clicks from Instagram to website

03

FOLLOWERS

1k new followers without a giveaway

04

ENGAGEMENT

281,961 impressions, 13,892 actions, 4.93% engagement rate

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