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INLFUENCER

Case Study

#4

30,000%

+1,000

HIGHEST SALES DAY THAT YEAR

INCREASE IN CLICKS TO WEBSITE

NEW INSTAGRAM FOLLOWERS

Overview

BRAND

PureWine offers a wine purifying wand that removes impurities as well as sulfites and histamines that cause nasty side effects like headaches, upset stomach and face flush.

Goals

CAMPAIGN

  • Get in front of their target market of wine loving women

  • Introduce the brand to people that might not have heard of them

  • Promote the new product colors for the holidays

  • Drive traffic to the website

  • Increase purchases and AOV month-over-month

  • Stay within the allocated budget

Solution

OUR

To support PureWine’s aggressive sales, brand awareness, and impression goals, we suggested social media influencers. We proposed to collaborate with a wine-focused Instagram influencer with 494,000 followers.

 

We negotiated the influencer payment to maximize the budget while securing a permanent post and story with a link to the PureWine website.​ A promo code was provided to spur purchases.

Results

THE

​​After the influencer posted, PureWine saw:

  • Their #4 highest day of sales that year

  • $10k increase in sales from the prior day

  • 30,000% increase in clicks from their Instagram handle to their website

  • 1k new followers, even without a giveaway

  • 281,961 impressions + 13,892 actions taken on the content

  • 4.93% engagement rate on the content

GIVE US

A Shout

A good digital marketing plan includes different tactics with the same goal. By keeping your digital advertising, influencers, SEO services, and website design in one place, on one invoice, your marketing strategy and brand voice will stay the same regardless of where your potential customers see you. Contact us today to put Thrive Marketing Consultants to work for you!

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