PAID SEARCH ADS
GOOGLE ADS / SEM
Purchase intent, purchase intent, purchase intent! It's worth repeating. People are actively searching Google for keywords to purchase, learn more, and/or become a lead to nurture down the marketing funnel.
THEY CALL IT WHAT?
Say you named your product a "fragrance pouch" but your target market searches for "sachet bags". With Google ads, you'll see the variations of what people are actually searching for to get to your products... and pivot if needed.
Google Search ads are text only and displayed to people searching for keywords that we've identified for your brand/products. Typically Google ads are better at converting but don't have the same reach as Instagram and Facebook ads.
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A good digital marketing plan includes multiple different tactics with the same end goal in mind. By keeping your Facebook and Instagram ads, Google ads, social media influencers, and SEO services in one place, on one invoice, your marketing strategy and brand voice will stay the same regardless of where your potential customers see you.
Contact us today to put THRIVE MARKETING CONSULTANTS to work for you!