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PRODUCT LAUNCH

Case Study

52

1,564,402

25,649

IG POSTS & STORIES

IMPRESSIONS

ACTIONS TAKEN

Overview

BRAND

Mother Dirt is the pioneer in science-based probiotic personal care products , designed to restore and nourish the skin microbiome and peel away the layers of harsh chemicals that have been slathered on for years.

Goals

CAMPAIGN

  • Use influencers to promote a rebrand and new product launch

  • Get in front of their target market

  • Use a promo code to encourage purchases

  • Create content to repost on their social media

  • Humanize the brand by showing different people with different styles

  • Gather authentic feedback on the new products 

Solution

OUR

To support the new product launch, we lined up social media influencers to try the products and post their experience on Instagram on the launch date.

 

We secured influencers with higher follower counts and engagement to increase the reach of their content. As one of the goals was to remain authentic, the influencers were asked to test the product first and only post their authentic thoughts.

Results

THE

​For the rebrand month, in total, we secured:

  • 38 individual influencers to post with a total reach of 3,922,300 followers

  • 52 Instagram influencer posts and stories with 39 going live on the launch date alone

  • 1,564,402 impressions garnered

  • 25,649 actions taken

GIVE US

A Shout

A good digital marketing plan includes different tactics with the same goal. By keeping your digital advertising, influencers, SEO services, and website design in one place, on one invoice, your marketing strategy and brand voice will stay the same regardless of where your potential customers see you. Contact us today to put Thrive Marketing Consultants to work for you!

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