IG POSTS & STORIES
Mother Dirt is the pioneer in science-based probiotic personal care products , designed to restore and nourish the skin microbiome and peel away the layers of harsh chemicals that have been slathered on for years.
Use influencers to promote a rebrand and new product launch
Get in front of their target market
Use a promo code to encourage purchases
Create content to repost on their social media
Humanize the brand by showing different people with different styles
Gather authentic feedback on the new products
To support the new product launch, we lined up social media influencers to try the products and post their experience on Instagram on the launch date.
We secured influencers with higher follower counts and engagement to increase the reach of their content. As one of the goals was to remain authentic, the influencers were asked to test the product first and only post their authentic thoughts.
For the rebrand month, in total, we secured:
38 individual influencers to post with a total reach of 3,922,300 followers
52 Instagram influencer posts and stories with 39 going live on the launch date alone
1,564,402 impressions garnered
25,649 actions taken
A good digital marketing plan includes different tactics with the same goal. By keeping your digital advertising, influencers, SEO services, and website design in one place, on one invoice, your marketing strategy and brand voice will stay the same regardless of where your potential customers see you. Contact us today to put Thrive Marketing Consultants to work for you!