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PRODUCT LAUNCH
Case Study
MOTHER DIRT
Mother Dirt is the pioneer in science-based probiotic personal care products, designed to restore and nourish the skin microbiome and peel away the layers of harsh chemicals that have been slathered on for years.
OUR MISSION
Use influencer marketing to promote a rebrand and new product launch.
Get in front of their target market.
Use a promo code to encourage purchases.
Create content to repost on their social media.
Humanize the brand by showing people with diverse styles.
Gather authentic feedback on the new products.
Product Launch
OUR SOLUTION
To support the new product launch, we lined up social media influencers to try the products and post their experience on Instagram on the launch date.
We secured influencers with higher follower counts and engagement to increase the reach of their content. As one of the goals was to remain authentic, the influencers were asked to test the product first and only post their true feelings.
Product Launch
OUR RESULTS
01
REACH
38 influencers to post with a total reach of 3,922,300 followers
02
POSTS
52 Instagram influencer posts and stories with 39 going live on the launch date
03
IMPRESSIONS
1,564,402 impressions garnered
04
ENGAGEMENT
25,649 actions taken