NEW PRODUCT  

LAUNCH

Case Study

52

1,564,402

25,649

IG POSTS & STORIES IN ONE MONTH

IMPRESSIONS FROM INFLUENCER CONTENT IN ONE MONTH

ACTIONS TAKEN ON INFLUENCER CONTENT

OVERVIEW

Mother Dirt is the pioneer in science-based probiotic personal care, designed to restore and nourish the skin microbiome and peel away the layers of harsh chemicals that have been slathered on for years.

CAMPAIGN

GOALS

  • Use influencers to promote a rebrand and new product launch

  • Get in front of their target market

  • Use a promo code to encourage purchases

  • Create content to repost on their social media

  • Humanize the brand by showing different people with different thoughts

  • Ensure influencers really like the products to be able to authentically talk about it

OUR

SOLUTION

To support the new product launch, we lined up as many social media influencers to promote Mother Dirt on the launch date as possible. A healthy budget was provided so we were able to secure influencers with higher follower counts and engagement to increase the reach. Because one of the goals was to remain authentic, we asked the influencers to try the product first and only post if they love it.

Small Strokes

THE

RESULTS

For the rebrand month, in total, we secured:

  • 38 individual influencers to post with a total reach of 3,922,300 followers

  • 52 influencer posts and stories 

  • 1,564,402 impressions garnered

  • 25,649 actions taken

  • On the launch date itself 39 posts and stories went live

A good digital marketing plan includes multiple different tactics with the same end goal in mind. By keeping your digital marketingsocial media influencers, and SEO services in one place, on one invoice, your marketing strategy and brand voice will stay the same regardless of where your potential customers see you.

 

Contact us today to put THRIVE MARKETING CONSULTANTS to work for you!