SEO

Case Study

BOOGINHEAD

BooginHead is a woman-owned, parent-run, small business that ensures baby pacifiers, cups, and toys stay off the dirty floor. They offer affordable and super cute patterns on pacifier clips, teether bibs, sippy cup holders and even matching face masks.

OUR MISSION

Gain back what was lost and grow organic traffic further.

Increase visibility in SERP (search engine results pages) for their products.

Identify and stop what was driving the decline.

Make small changes that don't effect user experience.

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Product Launch

OUR SOLUTION

Performed an SEO audit to find high-value keywords and selected the primary and secondary keyword targets by page.

Edited H1s, titles, meta descriptions, and URLs and made on-page optimizations to include our keyword targets.

Proposed blog topics for commonly searched questions.

Ensured SEO was performed on blogs before posting.

Updated older blogs to be more relevant.

On-going SEO maintenance was performed to remove duplicate content and tags.

Website design team improved page speed.

Added redirects for broken pages.

Search Engine Optimization

OUR RESULTS

TRAFFIC

61% growth in monthly organic traffic.

RANKING

498% increase in organic keyword ranking.

SPEED

Page speed improved from a mobile (most of their traffic) score of 32 to 65

SEO