SEO  

SERVICES

Case Study

61%

INCREASE IN MONTHLY ORGANIC TRAFFIC

498%

INCREASE IN ORGANIC KEYWORDS RANKED

OVERVIEW

BooginHead is a woman-owned, parent-run, small business that ensures baby pacifiers, cups, and toys stay off the dirty floor. They offer affordable and super cute patterns on pacifier clips, teether bibs, sippy cup holders and even matching face masks.

CAMPAIGN

GOALS

Organic traffic was slowly declining month-after-month so BooginHead worked with us to:

  • Gain back what was lost and grow organic traffic further

  • Increase visibility in SERP (search engine results pages) for their products

  • Identify and stop doing what is driving the decline

  • Make small changes that don't effect user experience

OUR

SOLUTION

We started the process by performing an SEO audit to find high-value keywords and selected the primary and secondary keywords by page. Then we edited H1s, titles, meta descriptions, and URLs of each page to include the keyword targets, including making on-page optimizations to use target keywords on the page itself.

 

Google likes valuable content so we proposed blog topics for commonly searched questions, performed SEO before posting to include target keywords, and consistently updated older blogs to be relevant.

 

On-going SEO maintenance was performed to remove duplicate content and tags. We also worked with a website coder to improve page speed, which is a part of the Google algorithm. And finally, redirects were put in place for broken pages that 404ed and we recommended implementing canonicals to avoid being dinged for duplicate content.

Small Strokes

THE

RESULTS

Almost immediately after the SEO audit was implemented, the organic traffic started to increase and we saw a:

  • 61% growth in monthly organic traffic

  • 498% increase in organic keyword ranking

  • Page speed improved from a mobile (most of their traffic) score of 32 to 65

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A good digital marketing plan includes multiple different tactics with the same end goal in mind. By keeping your digital marketingsocial media influencers, and SEO services in one place, on one invoice, your marketing strategy and brand voice will stay the same regardless of where your potential customers see you.

 

Contact us today to put THRIVE MARKETING CONSULTANTS to work for you!