INCREASE IN MONTHLY ORGANIC TRAFFIC
INCREASE IN ORGANIC KEYWORDS RANKED
BooginHead is a woman-owned, parent-run, small business that ensures baby pacifiers, cups, and toys stay off the dirty floor. They offer affordable and super cute patterns on pacifier clips, teether bibs, sippy cup holders and even matching face masks.
Organic traffic was slowly declining month-after-month so BooginHead worked with us to:
Gain back what was lost and grow organic traffic further
Increase visibility in SERP (search engine results pages) for their products
Identify and stop doing what is driving the decline
Make small changes that don't effect user experience
We started the process by performing an SEO audit to find high-value keywords and selected the primary and secondary keywords by page. Then we edited H1s, titles, meta descriptions, and URLs of each page to include the keyword targets, including making on-page optimizations to use target keywords on the page itself.
Google likes valuable content so we proposed blog topics for commonly searched questions, performed SEO before posting to include target keywords, and consistently updated older blogs to be relevant.
On-going SEO maintenance was performed to remove duplicate content and tags. We also worked with a website coder to improve page speed, which is a part of the Google algorithm. And finally, redirects were put in place for broken pages that 404ed and we recommended implementing canonicals to avoid being dinged for duplicate content.
Almost immediately after the SEO audit was implemented, the organic traffic started to increase and we saw a:
61% growth in monthly organic traffic
498% increase in organic keyword ranking
Page speed improved from a mobile (most of their traffic) score of 32 to 65
A good digital marketing plan includes multiple different tactics with the same end goal in mind. By keeping your digital marketing, social media influencers, and SEO services in one place, on one invoice, your marketing strategy and brand voice will stay the same regardless of where your potential customers see you.
Contact us today to put THRIVE MARKETING CONSULTANTS to work for you!