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WEBSITE DESIGN
Case Study
GUS & VIOLET
Gus & Violet offers fashion forward, versatile belts & handbags that can be switched up with interchangeable hardware for the fashionista who wants options. With their interchangeable styles, you truly CAN have it all. The ampersand says it all.
OUR MISSION
Design and build a website to introduce the brand to potential customers
Beautifully display the many options to customize the products
Ensure the user experience is seamless
Select a hosting platform that is easy for the client to update in the backend
Sell products and collect emails for lead nurturing
Build trust for repeat purchase
Website Design
OUR SOLUTION
After discussing what the client's main goal for the website is, we proposed using the Shopify platform for easy updating and inventory management. We recommended a theme that would match their aesthetic, meet the campaign goals and then began the website design process.
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A newsletter pop up was implemented to capture email addresses, upsell product suggestions, gift card option, and an email drip campaign to provide a promo code for repeat purchase.
Website Design
OUR RESULTS
01
LOOKS
An esthetically pleasing website was launched to introduce the brand. A modern layout was used with beautiful images to portray a fashionable and fun lifestyle.
02
SHOPPABLE
Our conversion rate optimization (CRO) process ensured it was easy to navigate, effectively uses white space, and has one main call-to-action
03
EASY TO USE
Inventory was set up in the backend to be able to fulfill orders directly through Shopify.
04
CONTENT
Relevant blogs were added to aid in SEO / search ranking and keep visitors on page longer.