WEBSITE DESIGN
Case Study
31
1
WEBSITE PAGES BUILT
HAPPY CLIENT
Overview
BRAND
Gus & Violet offer fashion forward, versatile belts & handbags that can be switched up with interchangeable hardware for the fashionista who wants options! With their interchangeable styles, you truly CAN have it all. The ampersand says it all.
Goals
CAMPAIGN
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Design and build a website to introduce the brand to potential customers
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Beautifully display the many options to customize the products
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Ensure the user experience is seamless
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Select a hosting platform that is easy for the client to update in the backend
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Sell products and collect emails for lead nurturing
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Build trust for repeat purchase
Solution
OUR
After discussing what the client's main goal for the website is, we proposed using the Shopify platform for easy updating and inventory management. We recommended a theme that would meet the campaign goals and began the website design process.
A newsletter pop up was implemented to capture email addresses, upsell product suggestions, gift card option, and an email drip campaign to provide a promo code for repeat purchase.
Results
THE
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An esthetically pleasing website was launched to introduce the brand
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Our conversion rate optimization (CRO) process ensured it was easy to navigate, effectively uses white space, and has one main call-to-action
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A modern layout was used with lots of beautiful images to portray a fashionable and fun lifestyle
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Inventory was set up in the backend to be able to fulfill orders directly through Shopify
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Relevant blogs were added to aid in SEO / search ranking and keep visitors on page longer
GIVE US
A Shout
A good digital marketing plan includes different tactics with the same goal. By keeping your digital advertising, influencers, SEO services, and website design in one place, on one invoice, your marketing strategy and brand voice will stay the same regardless of where your potential customers see you. Contact us today to put Thrive Marketing Consultants to work for you!