MARKETING

Blogs

Lets Talk KPIs: Instagram & Facebook Ad Reporting

Do you use key performance indicators (KPIs) to track your business’s digital advertising performance? KPIs are necessary to include in...

Marketing Consultants... What Are They?

If your business needs a little help getting the word out about your products or services, hire a marketing consultant to step in and...

The Best FREE Digital Marketing Certifications

College degrees are important, of course, but you can learn a lot (maybe more) about marketing with all the digital marketing...

Buyer Personas: How Not to Waste Money

Have you ever thought, “I wish I could read my customers’ minds and see what exactly they want”? While a buyer persona won’t turn you...

What Is Affiliate Marketing?

The rise of influencer marketing and social media as a whole, has made it easier than ever for brands to connect with their customers—but...

Don't Make This Facebook Ad Targeting Mistake!

Sure, Facebook ads can really help a business, but ads are a complex and ever-changing beast of a marketing tactic. Missteps are common...

An SEO Checklist for Entrepreneurs

51% of all website traffic comes from organic search. So people type what they want into search engines to go directly to a website to...

Marketing Terms: 55 of Our Favs

Have you ever tried reading a blog about the latest and greatest in digital marketing, only to think, “... huh?!” We love the industry...