If your business needs a little help getting the word out about your products or services, hire a marketing consultant to step in and save the day.
But what do they manage, and why do so many businesses hire them? Keep reading to see why marketing consultants are popular with both small businesses and large enterprises alike!
What is a marketing consultant?
A marketing consultant works as a third party that’s separate from your business. They provide an analysis of what you are currently doing, insight into competitors' marketing efforts, the direction your industry is heading, and recommendations on how to improve your marketing. Ultimately, their goal is to help you refine your marketing strategies so you can gain new customers and retain the ones you already have.
Some businesses hire marketing consultants on a temporary or by campaign basis, but many have a predetermined, long standing relationship, too.
You might use a marketing consultant when:
Your company doesn’t have the resources (time or money) to hire someone to join the company
There is not enough work to justify hiring someone full-time or you only need help with a specific campaign
Your existing marketing department doesn’t have expertise in a particular area
Your employees just don’t have the bandwidth to complete all the marketing tasks internally
Think of marketing consultants as an on-call CMO. They can help out with every marketing task in your business, including:
Conversion rate optimization
Platform-specific help (i.e. Facebook, Instagram, or TikTok)
Benefits of hiring a marketing consultant
Since marketing consultants work as a third-party, you don’t hire them into your organization which means you don’t have to pay overhead or for their medical benefits or 401k since they’re a contractor. Marketing consultants are usually much more affordable than hiring a marketing team, especially if you only need temporary help.
Some other benefits include:
Bringing a fresh, unbiased perspective to the business.
Years of experience and breadth of industry knowledge.
Knowledge of the tactics and strategies that work for other companies in your niche.
Saving time by taking things off your plate.
Saving money as they are experts in what they do.
Unlike marketing agencies, consultants don’t have a huge hierarchy or bloated organizational structure. That means they have the time to focus on what matters: Helping your business succeed within your budget.
The bottom line
Sure, anyone can post on social media or launch a Google ad. But if you want to make the most impact with your dollar or scale — or if you just need more hands on deck — it’s best to hire a marketing consultant to save money, do more in less time, and improve your ROI.