Marketing

Artificial intelligence (aka AI) has shifted from a futuristic concept to a tool that’s changing how digital marketers market. Whether you’re an entrepreneur, small business owner or part of a corporate marketing team, understanding how AI fits into your marketing strategy can give you a competitive edge. Customer Insights AI is able to analyze large amounts of data in a short amount of time. Instead of guessing what customers want, marketers can use AI tools to identify shop

College degrees are important, of course, but you can learn a lot (maybe more) about marketing with all the digital marketing certifications available for free online. When you need access to real life, vetted, trustworthy information, turn to an online marketing course. You’ll stay on top of the latest trends by learning from the experts who work in the trenches of marketing every day.   The problem is that many marketing courses and certifications cost a pretty penny. When

If you've transitioned to working from home and have small kids, it can be a lot. You’re balancing meetings with snack time, naps, educational activities, and trying to stay sane in a less-than-calm home environment.   What’s a working parent to do?   First of all, cut yourself some slack! WFH parents (and working mothers in particular) are more likely to experience burnout. That’s why it’s so important to adjust your day to accommodate work and life—as much as you can, anywa

Assuming you haven’t been hiding under a rock, you’ve probably heard of or even been influenced to buy something from social media influencers . Still not familiar with influencer marketing? Ok - I can’t wait to blow your mind! First thing. Grab your phone and go to Instagram. Click on the magnifying glass icon at the bottom for the Explore page. See all those people! Influencers! It’s tempting to sit on the sidelines and try to save money by promoting your small business the

While it’s tempting for entrepreneurs to not invest during the bootstrapping phase when money is tight, the business software we listed below really is a need-to-have not a nice-to-have if you want to grow your business. At some point when your business has grown substantially, you will need to hire a pro with more expertise to improve upon your DIY work. Until then, we trust these types of business software to help run a better, more streamlined business. Accounting You migh

Successful businesses all have one thing in common: Their decisions are guided by data. KPIs are a marketing abbreviation for “key performance indicators.” This is a fancy way of saying metrics or the numbers you hope to see from each marketing campaign. Before launching your campaign, define your KPIs and track them throughout to ensure you’re on the right track. If you are investing in Google Ads , it’s very important to know what KPIs to look at, define what a “good” metr

SEO, or search engine optimization , is the process of improving your website to increase visibility and ranking in relevant search results.   Basically, it helps you get more eyeballs on your website organically, without paying for it like you would with Facebook or Instagram ads  or Google ads . One important aspect of SEO is using relevant anchor text. But before we dive too deep into everything anchor text, let’s get some definitions out of the way first:   Anchor text  (

As we continue to increase our clients digital marketing effectiveness, we’re thrilled to announce that we received another 5-star review on Clutch ! For context, Clutch is a B2B ratings and reviews platform based in Washington, DC. They evaluate marketing and technology solutions companies based on the quality of work, thought leadership, and client reviews. Clutch has become the go-to resource in the agency space. Their review process is reliable and transparent, and we’re

More Instagram followers, more ways to sell your products! Read our blog for 5 tips to increase your organic following.

Wondering how to be an influencer? New to the game? Read our blog for what a brand looks for when partnering with social media influencers!

If your business needs a little help getting the word out, hire a marketing consultant to save the day.

We were awarded as a highly reviewed leading Minneapolis SEO company! Read our blog on how The Manifest selected us.

Instagram and Facebook offer lots of KPIs to help you determine how successful your social media ads are.