How AI is Changing Digital Marketing

Artificial intelligence (aka AI) has shifted from a futuristic concept to a tool that’s changing how digital marketers market. Whether you’re an entrepreneur, small business owner or part of a corporate marketing team, understanding how AI fits into your marketing strategy can give you a competitive edge.

Customer Insights

AI is able to analyze large amounts of data in a short amount of time. Instead of guessing what customers want, marketers can use AI tools to identify shopping patterns and predict buying behavior. This leads to more informed decisions and better targeted campaigns.

Personalized Content

Consumers expect personalized experiences and AI can make that possible. From product recommendations to dynamic ad content, AI helps deliver the right message to the right person at the right time. Personalization increases engagement and also builds trust.

Optimized Digital Marketing Campaigns

You might have noticed that your favorite marketing platforms (like Google ads for example) are using AI to manage and optimize campaigns on your behalf. They can adjust ad spend across campaigns, refine targeting, build custom landing pages, and even update copy based on performance. While it will save time and might reduce costs, we are not fully bought in yet. If you have a very niche product, automated campaigns are probably not right for your business, but they are helpful to review anyway.

Content Creation

Marketers can use AI to brainstorm ideas to build a content calendar, write drafts, automate repetitive tasks or generate images. This frees up time for marketing strategy building while ensuring content stays fresh and consistent.

Customer Support

Chatbots powered by AI are now handling a large portion of customer questions, offering support 24/7 and answering basic questions like store hours. Chatbots boost customer satisfaction and allow human teams to focus on solving the complex problems.

Planning

AI can forecast trends, estimate customer lifetime value, and identify which leads are most likely to convert. Predictive analytics helps marketers allocate budgets wisely and stay ahead of shifting market conditions.

AI Programs

While there are AI programs out there to do just about anything, here are the applications that we like for marketers: ChatGPT for brainstorming, Tidio for chatbots, and Kittl for design. And check your favorite apps (ahem Photoshop, Canva and even Google's Gemini) - bet they offer AI too!

The bottom line

While AI can be very useful in automating repetitive tasks, brainstorming and analyzing data, AI can't replace marketers... but it can a helpful tool for them to use. As technology continues to evolve, AI will become even more useful in building your marketing strategy.

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