Artificial intelligence (aka AI) has shifted from a futuristic concept to a tool that’s changing how digital marketers market. Whether you’re an entrepreneur, small business owner or part of a corporate marketing team, understanding how AI fits into your marketing strategy can give you a competitive edge. Customer Insights AI is able to analyze large amounts of data in a short amount of time. Instead of guessing what customers want, marketers can use AI tools to identify shop

College degrees are important, of course, but you can learn a lot (maybe more) about marketing with all the digital marketing certifications available for free online. When you need access to real life, vetted, trustworthy information, turn to an online marketing course. You’ll stay on top of the latest trends by learning from the experts who work in the trenches of marketing every day.   The problem is that many marketing courses and certifications cost a pretty penny. When