Search Ads

Successful businesses all have one thing in common: Their decisions are guided by data. KPIs are a marketing abbreviation for “key performance indicators.” This is a fancy way of saying metrics or the numbers you hope to see from each marketing campaign. Before launching your campaign, define your KPIs and track them throughout to ensure you’re on the right track. If you are investing in Google Ads , it’s very important to know what KPIs to look at, define what a “good” metr