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The Best FREE Digital Marketing Certifications
- Kelly Thompson
- Nov 12
- 4 min read
College degrees are important, of course, but you can learn a lot (maybe more) about marketing with all the digital marketing certifications available for free online. When you need access to real life, vetted, trustworthy information, turn to an online marketing course. You’ll stay on top of the latest trends by learning from the experts who work in the trenches of marketing every day.
The problem is that many marketing courses and certifications cost a pretty penny. When you’re bootstrapping a small business or an entrepreneur just starting your journey, you need to learn as much as you can on a $0 budget.
If it’s time to level up your DIY marketing game, check out these free digital marketing certifications.
Free Digital Marketing Certifications
In this free marketing certification, Google goes over how to manage digital marketing campaigns, attract and engage customers, sell products online and effectively utilizing AI in marketing. A great one for entrepreneurs or folks just starting in marketing.
Inbound Marketing is the process of attracting your target market to your products with content that solves a problem for them. This includes marketing tactics like blogging and social media. HubSpot offers a free Inbound Marketing Certification that will teach you the basics of inbound marketing techniques, describe the core tactics of inbound marketing, and help advance your skills as an inbound marketer.
If you’re thinking about jumping into social media advertising (like Facebook ads or Instagram ads), Google ads, or programmatic advertising, this is a good place to start. HubSpot teaches how to strategize and plan paid media campaigns, target the right audience, and optimize ad conversion paths. Grow your skills in social media and programmatic advertising!
Content marketing includes tactics that use content like blogs, whitepapers, videos, and podcasts to educate your audience and provide them value. This certification will teach how to craft appealing, share-worthy content that captivates your audience and drives conversions
Free Social Media Certifications
In this course, you will learn about rise of social media and explain how to conduct and audit market analysis to help you set goals and select content, channels and platforms. While they do charge to get an actual diploma (digital, printed, or printed and framed), you can still take the courses for free.
HubSpot’s social media certification will teach you how to create engaging content, expand your reach, and measure ROI. Learn how you can use social media to up your business’s brand awareness and attract new customers!
X, formerly known as Twitter, advertising is a way for businesses in the tech or financial space to find new clients. But don’t confuse it with any of the other social media advertising platforms! X’s advertising ecosystem is unique, so take this free course to make the most of your advertising budget.
Free Google Product Certifications
If you ever want to run Google ads (which we highly recommend!), enroll in their certification courses and take the exam before you even start thinking about running a campaign. Google offers a number of free ad certifications from measurement to shopping to search or display-focused, all for free!
Google Analytics is one of the most popular analytics tools in the world. But the tool has SO many different views and they collect SO many data points that it can be overwhelming and difficult to understand what you’re looking at when you just start out.
Some of the things we review on a daily basis are: Users, sessions, bounce rate, session duration, traffic source and medium, user retention, users by date and time, sessions by device, pageviews, and search queries brought in from Google Search Console.
Empower yourself to make informed, data-driven decisions by getting a Google Analytics certification to master your website analytics.
Free Email Marketing Certifications
Email marketing isn’t for the faint of heart! There are a lot of rules you have to follow to stay compliant, as well as best practices for boosting your click-through rates. Understanding effective email marketing components is key. In this certification, you'll learn how to approach email marketing strategically and holistically.
The bottom line
Who says you need a college degree to be a marketing wiz? Any of these digital marketing certifications will guide you to marketing greatness, now you just need the hands-on experience. Master the basics of digital marketing to make more powerful, well-informed marketing decisions to stand out online.
Keep in mind that there are also a plethora of very beneficial digital marketing certifications that aren't free (looking at you Meta Blueprint).
However, if you’re looking for expert assistance from a team that has 20+ years marketing experience, contact us to take over your website design, Google ads, Facebook/Instagram ads, SEO or influencer marketing!
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