Artificial intelligence (aka AI) has shifted from a futuristic concept to a tool that’s changing how digital marketers market. Whether you’re an entrepreneur, small business owner or part of a corporate marketing team, understanding how AI fits into your marketing strategy can give you a competitive edge. Customer Insights AI is able to analyze large amounts of data in a short amount of time. Instead of guessing what customers want, marketers can use AI tools to identify shop

College degrees are important, of course, but you can learn a lot (maybe more) about marketing with all the digital marketing certifications available for free online. When you need access to real life, vetted, trustworthy information, turn to an online marketing course. You’ll stay on top of the latest trends by learning from the experts who work in the trenches of marketing every day.   The problem is that many marketing courses and certifications cost a pretty penny. When

If you've transitioned to working from home and have small kids, it can be a lot. You’re balancing meetings with snack time, naps, educational activities, and trying to stay sane in a less-than-calm home environment.   What’s a working parent to do?   First of all, cut yourself some slack! WFH parents (and working mothers in particular) are more likely to experience burnout. That’s why it’s so important to adjust your day to accommodate work and life—as much as you can, anywa

While it’s tempting for entrepreneurs to not invest during the bootstrapping phase when money is tight, the business software we listed below really is a need-to-have not a nice-to-have if you want to grow your business. At some point when your business has grown substantially, you will need to hire a pro with more expertise to improve upon your DIY work. Until then, we trust these types of business software to help run a better, more streamlined business. Accounting You migh