To someone new in the world of marketing, it can feel like you’re learning a second language. We’ve got you covered. Check out what some of our favorite marketing terms mean!

College degrees are important, of course, but you can learn a lot (maybe more) about marketing with all the digital marketing certifications available for free online. When you need access to real life, vetted, trustworthy information, turn to an online marketing course. You’ll stay on top of the latest trends by learning from the experts who work in the trenches of marketing every day. The problem is that many marketing courses and certifications cost a pretty penny. When

If you are investing in Google Ads, it’s very important to know what KPIs to look at, define what a “good” metric is, and understand when to optimize your campaigns based on your KPIs.

Instagram and Facebook offer lots of KPIs to help you determine how successful your social media ads are.