College degrees are important, of course, but you can learn a lot (maybe more) about marketing with all the digital marketing certifications available for free online. When you need access to real life, vetted, trustworthy information, turn to an online marketing course. You’ll stay on top of the latest trends by learning from the experts who work in the trenches of marketing every day.   The problem is that many marketing courses and certifications cost a pretty penny. When

Successful businesses all have one thing in common: Their decisions are guided by data. KPIs are a marketing abbreviation for “key performance indicators.” This is a fancy way of saying metrics or the numbers you hope to see from each marketing campaign. Before launching your campaign, define your KPIs and track them throughout to ensure you’re on the right track. If you are investing in Google Ads , it’s very important to know what KPIs to look at, define what a “good” metr